GCL’s HubSpot Partnership
As a HubSpot Partner, we’ve got experience helping companies get the most out of their lead generation through a combination of the HubSpot tools and outbound strategies which drive the personal connection.
HubSpot is a fantastic tool for any marketer to have in their arsenal. As an inbound marketing and sales platform, HubSpot offers the tools to attract, convert and close leads to customers. But with so many tools available, it can be difficult to use to its full potential.
As a HubSpot partner, we’ve got experience combining the platform’s most effective tools with the best data, market insight and personal connection. As the world becomes more digital, people crave the personal touch. HubSpot offers a fantastic selection of tools to reach your audience; we can offer the personal connection to solidify the deal. So whether you’re looking for a short-term data enhancement or long-term lead generation boost, we’ve got services to take your sales and marketing up a notch (or two, or three – really, the outlook is endless).
How we help:
Data
Marketing needs good quality data to be effective. Targeting the right people, in the right companies, at the right time is crucial to generating quality leads. And this is the basis of many of HubSpot’s capabilities. We can source specific data, enhance with additional fields and cleanse your existing database to give you top-quality data to power the HubSpot platform.
Telemarketing
With over 30 years of experience in providing telemarketing and lead nurture services, we can build a reliable pipeline for your sales team to work from. Communication is what our marketing is trying to achieve. We all look to communicate a message, provoke a particular feeling, or achieve a certain outcome. Through telemarketing, we can support your existing marketing activities through building relationships, nurturing leads and following up interest indicators on your behalf.
Appointment Setting
You may know who the key contact in your prospect organisation is, but are they responding to your marketing outreach? Telemarketing offers another channel to reach your prospects, get straight to the nitty-gritty of their pain points, and allow your team to overcome any objections before they even manifest.
Event Support
Events can be promoted in various ways. HubSpot can help you promote on your website, through email and over social media. But if you’re audience doesn’t see these channels, your message isn’t getting through. Data can provide you with a list of prospective attendees, but the real value comes from using telemarketing to support your efforts through phone awareness campaigns and last-minute registrations and confirmations. Plus post-event follow-ups to capture those interests stirred on the day. Our strategies use a combination of telemarketing and automated emails to ensure that all leads get the necessary attention.
Market Research
Gain deeper insights into your market, prospects and customers to help influence your marketing direction. The details may vary from what channels they prefer, to how they feel the sector landscape is changing, but one thing is certain: the insight you gain will be invaluable in better connecting with your prospects. You’ll be able to create more relevant content, use the most relevant channels and harness more information than the competition.
Why work with us
As a certified HubSpot partner, GCL is able to provide trusted and tailored outbound marketing solutions to help its customers achieve their lead goals efficiently with a data-driven approach.
Based in Birmingham, UK, we have experience improving the lead generation efforts of businesses in a wide range of sectors. For over 30 years, we have provided unrivalled telemarketing services that deliver appointments, allowing your company to grow by supplying a steady stream of quality leads and appointments.
We understand how your various marketing channels interact, and how implementing the combination of both inbound and outbound marketing, is the best option for a consistent lead generation supply, nurture programme and client satisfaction.
Our Services
B2B Telemarketing
In the digital age, it’s more important than ever to connect with your customers on a personal level. Our lead generation, lead nurturing, appointment setting and other telemarketing services are designed to give you the best possible start to those conversations.
Data Services
Knowing your market and buyers inside out means you can deliver messages that speak directly to your customers’ concerns. To make this possible, we provide several GDPR compliant data services as well as advanced audience profiling and channel mapping.
Market Research
Find out what is really happening in your market and with your prospects, customers and competitors.
Sales & Marketing Consultancy
Allow us to build you a comprehensive sales and marketing strategy to deliver customer insights and build your lead generation and brand awareness.
We can help
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As the voice of B2B marketing we are passionate about helping organisations generate new business.