Prospect Profiling
Get up close and personal with your prospects. Find out who the key decision-makers are and what makes them tick.
To ensure that your messages resonate with your prospects, you have to understand these people. And that means performing accurate prospect profiling.
Standard company and contact information includes names, addresses, emails, phone numbers, and demographics, but sometimes these aren’t enough. To achieve a vivid and lifelike picture of your prospects, you need to delve deeper into what makes them tick. At GCL we know what questions will give us a more thorough understanding of your future customers.
Data Services
Data Cleansing
Find out how GCL can transform your out-of-date, somewhat dysfunctional database into a fully functional lead generation asset.
Data Enrichment
Sometimes you need a little extra information to ensure the kind of message relevance that boosts engagement rates. In this instance the best solution is to enrich your existing database with those additional data fields. This can include capturing a combination of key business and contact intelligence.
Data Analysis and Transformation
GCL will help you manage all aspects of your database, from regular data cleansing and enhancement to segmentation and the integration of automation and CRM systems.
Data Sourcing
GCL quickly finds the marketing data you need by using our large internal database and working with dozens of other trusted data owners.
Database Building
Using tried and tested techniques, GCL will build a completely bespoke database based on your detailed requirements.
Opt-In Databases
Using opt-in databases can double the engagement of your marketing campaigns.
We can help
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As the voice of B2B marketing we are passionate about helping organisations generate new business.