Data Analysis and Transformation
GCL will help you manage all aspects of your database, from regular data cleansing and enhancement to segmentation and the integration of automation and CRM systems.
Data degrades at a frightening rate. Most sources estimate that 30% of email addresses become invalid during a year – that’s 1500 email addresses from a database of 5000.
GCL’s data analysis and transformation services offer an economical way of maintaining the validity of your most valuable asset. We realise that businesses use their marketing data for different purposes and that these change throughout the year. Taking into account your data utilisation and sales cycle, GCL can help you keep your database fresh and relevant to your objectives.
Data Services
Data Cleansing
Find out how GCL can transform your out-of-date, somewhat dysfunctional database into a fully functional lead generation asset.
Data Enrichment
Sometimes you need a little extra information to ensure the kind of message relevance that boosts engagement rates. In this instance the best solution is to enrich your existing database with those additional data fields. This can include capturing a combination of key business and contact intelligence.
Data Sourcing
GCL quickly finds the marketing data you need by using our large internal database and working with dozens of other trusted data owners.
Database Building
Using tried and tested techniques, GCL will build a completely bespoke database based on your detailed requirements.
Opt-In Databases
Using opt-in databases can double the engagement of your marketing campaigns.
Total Addressable Market
GCL can help identify markets to break into and areas ripe for expansion, enabling continued growth of your business.
We can help
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As the voice of B2B marketing we are passionate about helping organisations generate new business.