Data Enrichment
Sometimes you need a little extra information to ensure the kind of message relevance that boosts engagement rates. In this instance the best solution is to enrich your existing database with those additional data fields. This can include capturing a combination of key business and contact intelligence.
At GCL we can take the most simplistic database and turn it into an insightful opportunity-generating asset. We understand that your data requirements vary from campaign to campaign and that a database you used six months ago may not be relevant for your current project.
Rather than buying a completely new database, you can use GCL’s data enrichment service to add extra fields and information to your existing database, thus augmenting your knowledge of your prospects and customers. This improves audience segmentation and allows you to carry out more targeted and personalised campaigns.
Data Services
Data Cleansing
Find out how GCL can transform your out-of-date, somewhat dysfunctional database into a fully functional lead generation asset.
Data Analysis and Transformation
GCL will help you manage all aspects of your database, from regular data cleansing and enhancement to segmentation and the integration of automation and CRM systems.
Data Sourcing
GCL quickly finds the marketing data you need by using our large internal database and working with dozens of other trusted data owners.
Database Building
Using tried and tested techniques, GCL will build a completely bespoke database based on your detailed requirements.
Opt-In Databases
Using opt-in databases can double the engagement of your marketing campaigns.
Total Addressable Market
GCL can help identify markets to break into and areas ripe for expansion, enabling continued growth of your business.
We can help
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As the voice of B2B marketing we are passionate about helping organisations generate new business.